Partner With Yarn Over Hook™ | The Global Home of Crochet
Collaborate with a creator-led network uniting crocheters worldwide through original content, authentic community, and inspiring education.
Why Partner With Yarn Over Hook
The Yarn Over Hook Network™ is the authentic, creator-led ecosystem built for crochet. We connect a global audience of makers, educators, and small business owners through content, community, and commerce. From live shows and podcasts to collaborative crochet-alongs and youth education, we help partners reach passionate crocheters in meaningful, measurable ways.
- Global crochet community with growing international reach
- Creator-led media network and podcast platform
- Marketplace and affiliate ecosystem built for makers
- Educational initiatives through Crochet Kids Club™
Our Brand Pillars
| Pillar | Focus | Partner Opportunity |
|---|---|---|
| Community First | Inclusive global spaces for makers | Sponsor events, Crochet-Alongs, or drives |
| Original & Authentic Content | Creator-led media programming | Co-produce branded segments or tutorials |
| Education & Inspiration | Learning for all skill levels | Fund sponsored masterclasses |
| Commerce & Collaboration | Marketplace + merch lines | Product placement or affiliate programs |
| Youth & Legacy | Crochet Kids Club™ initiatives | Educational sponsorships |
Partnership Pathways
Tier I – Brand Sponsorships
National exposure through live programming, podcast integrations, and featured blogs.
Tier II – Product & Marketplace Collaborations
Co-branded product drops, affiliate campaigns, and sponsored tutorials.
Tier III – Community & Event Activation
Crochet-Along co-hosting, event sponsorships, and regional yarn store collaborations.
Tier IV – Educational & Youth Engagement
Support creativity through Crochet Kids Club™ with sponsored workshops and curriculum licensing.
Let’s Build the Future of Crochet Together
Our audience is global, engaged, and deeply passionate about crochet. We’re not just reaching hobbyists, we’re connecting with small business owners, Etsy sellers, and community leaders in the fiber arts.
Ready to collaborate? We can’t wait to explore how we can Create, Learn, and Connect — together.
Learn how we’re building the future of crochet – Access the Full White Paper