Partner With Yarn Over Hook™ | The Global Home of Crochet

Collaborate with a creator-led network uniting crocheters worldwide through original content, authentic community, and inspiring education.

Why Partner With Yarn Over Hook

The Yarn Over Hook Network™ is the authentic, creator-led ecosystem built for crochet. We connect a global audience of makers, educators, and small business owners through content, community, and commerce. From live shows and podcasts to collaborative crochet-alongs and youth education, we help partners reach passionate crocheters in meaningful, measurable ways.

  • Global crochet community with growing international reach
  • Creator-led media network and podcast platform
  • Marketplace and affiliate ecosystem built for makers
  • Educational initiatives through Crochet Kids Club™

Our Brand Pillars

PillarFocusPartner Opportunity
Community FirstInclusive global spaces for makersSponsor events, Crochet-Alongs, or drives
Original & Authentic ContentCreator-led media programmingCo-produce branded segments or tutorials
Education & InspirationLearning for all skill levelsFund sponsored masterclasses
Commerce & CollaborationMarketplace + merch linesProduct placement or affiliate programs
Youth & LegacyCrochet Kids Club™ initiativesEducational sponsorships

Partnership Pathways

Tier I – Brand Sponsorships

National exposure through live programming, podcast integrations, and featured blogs.

Tier II – Product & Marketplace Collaborations

Co-branded product drops, affiliate campaigns, and sponsored tutorials.

Tier III – Community & Event Activation

Crochet-Along co-hosting, event sponsorships, and regional yarn store collaborations.

Tier IV – Educational & Youth Engagement

Support creativity through Crochet Kids Club™ with sponsored workshops and curriculum licensing.

Let’s Build the Future of Crochet Together

Our audience is global, engaged, and deeply passionate about crochet. We’re not just reaching hobbyists, we’re connecting with small business owners, Etsy sellers, and community leaders in the fiber arts.

Ready to collaborate? We can’t wait to explore how we can Create, Learn, and Connect — together.

Learn how we’re building the future of crochet – Access the Full White Paper

Partner With Us
Let’s Start the Conversation We’d love to learn a bit about your brand and how we can collaborate. Fill out this short form and our partnership team will be in touch within 2–3 business days.
Tell us about your goals for working with the Yarn Over Hook Network.
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